Another key update on the up and coming Mac OS X Lion……

Keeping a low-profile, Apple started accepting app submissions to the forthcoming Mac App Store. Last month, at Apple’s “Back to Mac” event, Steve Jobs unveiled the new Mac-based app store as a shining example of the Mac OS X Lion‘s new features. Snow Leopard users however, were told they too would get an app store, which would launch within 90 days.

The building process of the Mac App Store’s content has begun, as developers are now able to serve up their creations to embellish the offerings of the Mac App Store’s upcoming debut. Comparable to the iOS App developer program, the Mac App developer program is also $99 a year. The new Mac App Store, as expected, will be a standalone app, similar to the look and feel of iTunes. It will enable users to download and install apps (for free or for purchase) with “just one click.” In late October, Apple released the Review Guidelines for the new Mac App Store. Similar to the guidelines for the iOS App Store submissions, the policy seems to be “intended to head off complaints” about the criteria for inclusion on the Mac App Store. Apple only said that the published guidelines are “to ensure that apps are reliable, perform as advertised, and free of offensive material.” If you want more information, feel free to check out the Mac Developer Program.